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Jul 04, 2003 12:53 am		re: re: re: Help
Stephanie Frank		Audra: Okay, we're getting somewhere here. I've spent 17 years in the computer business myself - believe it or not, I'm an ex-hacker! (The good kind - I got paid to do it...) :-) I say that because when you think of a hacker, you think of security. My core business came from people who weren't sure they were secure online. When they needed a security check, they called Stephanie. From your description of what your business does, I can't figure out a way that "Audra" would come to the front of the small business owner's mind. So first we need to find more focus. It's not that you can't ultimately provide all of these services, but you need to bring them "in the back door" and not be out in front with everything you offer. I need you to answer this question: Of all of the services you provide, which one: a. Do you like best? b. Gives the most value to your potential client? c. Why does it give value to your potential client? As we go along, I'll keep giving you questions in little bits so I don't overwhelm you with too much. Here's an example of this process in action: Last week, Sunday morning, my web designer called me. She was frustrated because she needed to stand out from the competition. Tough job, right? When I asked her what she really liked to do, she said she really wanted to do the graphic design. Did she want to do marketing? Drive traffic? No. Just the design. Well, I've also been working with her on my specialty - creating sites that sell. The referrals I've sent to her have all been very pleased with how they profit from their sites - some have even started getting sales before we started the marketing. With a little thought, we began a re-branding process for her. She is now known as The Web Designer That Makes Your Site Sell! Not many web designers can say that, can they? So let's work on what you like to do, and what you can say about what you do that no one else can. Talk soon, Stephanie > Audra Russell wrote: > Hi Stephanie! > >Thanks for writing me back. I'm in the computer field. We offer computer support for small businesses that use RedHat Linux, Mac OSX and Windows; web design and hosting; 3D graphics and animation and videography services. > >My target market for the computer support service is small businesses (1 to 100 maybe) because they often have computer problems and no one to fix them. The other areas I'm not really sure what my target market is. Would like to do freelance 3D graphics work for Discovery...my husband has excellent graphics skills. > >As far as my goals, well, it was to have a steady stream of customers....guess I have to refine that one, huh? > >Well, this is a start....help! > > >> Stephanie Frank wrote: >> Hi Audra: >> >>Before we can help you lay out a plan for your financial success, I need to ask a few questions. >> >>1. What kind of business are you in? >>2. What exactly are you selling in your business? >>3. What is your target market? You've got a start by stating that you need clientele that can purchase your products. >>4. You need to refine your goals. "lots of money" is too vague. You need something your brain can really sink itself into. >> >>If you will answer these questions, I can coach you online a little bit to help you get going in the right direction (and probably a few others out there on this board as well). >> >>Stephanie >> >> >>> Audra Russell wrote: >>> OK...so I'm frustrated. I want to make lots of money with my business so my husband can come home and work with me and stop being underpaid. I want a financially secure future and I want to buy a home, give my children the best of everything, and have quality of life. >>> >>>Right now I feel like I am spinning my wheels. I have a great business, but not a lot of money to market with....ok no money to market with. I do a lot of networking, only to meet other people in the same boat as myself (ironic, huh?). >>> >>>What I need are clientele that aren't afraid to spend money for a quality product. >>> >>>So, anyone have any tips for me on how to become wealthy? Private Reply to Stephanie Frank (new win)

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